Spam Filters: What you need to know!

How to get through the SPAM Filters! By Dori Friend (e-Filtrate.com)

As an active email marketer, correctly directing your email campaigns has never been more critical. As you are well aware, actively managing your bounces or avoiding spam filters completely is ideal. You want to ensure that the greatest number of intended recipients actually get reached with the message that they asked for!

Recently, it has been reported that Yahoo! blocks as much as 22% of email, AT&T blocks 12% and AOL, with some 30 million subscribers, blocks 18%. Marketers themselves estimate that as much as 15% of their legitimate e-mail communication (emails for which recipients have opted-in) is getting labeled as spam.

Think about it – if you sent 100,000 pieces of direct mail through the post office and 15,000 of them got thrown away by the mail carriers would you be happy? Consumers, on the other hand report that roughly one-third of desired email is not getting through to them, because it is being blocked by spam filters.

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Corporate Internet Policy: If Successfully Implemented, How Could It Save Your Organization Hundreds of Thousands, If Not Millions of Dollars

How A Successfully Implemented Corporate Internet Policy Could Save Your Organization Hundreds of Thousands, If Not Millions of Dollars
by Michael Green

It is often said the Internet was one of the greatest technological innovations of the twentieth century. However, if not managed appropriately, the Internet’s very strengths can be used by employees in ways which can lead to devastating effects for organizations, often having a detrimental impact on the firm’s bottom line.

The 2002 Computer Securities Institute/FBI Computer Crime and Security Survey found 78% of employers reported staff abusing email and the Internet systems at work. This article explores the key risks arising from inappropriate Internet use and how an effectively implemented Corporate Internet Policy can minimize risk.

LOSS OF PRODUCTIVITY ... read the entire article

Corporate Email Policy: Failure to Implement Is Tantamount to Commercial Negligence!

by Michael Green

It doesn’t matter whether your organization employees a single part-time worker or thousands of full-time staff, granting access to your corporate email system places your organization’s reputation and very existence at risk.

Misuse of the email system can result in direct financial penalties and/or negative publicity, both of which are likely to have long term impacts on your firm’s bottom line.

According to the 2002 Computer Securities Institute/FBI Computer Crime and Security Survey, 78% of employers reported staff abusing email and the Internet whilst at work.

SO WHAT CONSTITUTES MISUSE? ... read the entire article