Monday, January 23, 2006

Twenty Three Advantages to an Internet Business

Twenty Three Advantages to an Internet Business

By Christopher Westra

This article is excerpted from the ebook "I Create Cash – Cyborg Selling: How to Create Unlimited Income Using Automatic Cues to Action." Learn more at I Create Cash.

Nowadays, anyone who cannot speak English and is incapable of using the Internet is regarded as backward...Prince Alwaleed Bin Talal Alsaud

The new information technology, Internet and e-mail, have practically eliminated the physical costs of communications...Peter Drucker

I think it's fair to say that personal computers have become the most empowering tool we've ever created. They're tools of communication, they're tools of creativity, and they can be shaped by their user...Bill Gates

I have an almost religious zeal.. not for technology per se, but for the Internet which is for me, the nervous system of mother Earth, which I see as a living creature, linking up...Dan Millman (Author - Way of the Peaceful Warrior)

Table of Contents

Twenty Three Advantages to an Internet Business.

1. Enjoy Unlimited Freedom.

2. Collect Unlimited Income.

3. Market World Wide to Billions of People.

4. Tap Any Market You Wish – Even Specialty Markets.

5. Work Flexible Hours.

6. Start Your Business on a Small Budget.

7. Operate With Low Overhead.

8. Compete with the Big Businesses.

9. Automate Marketing, Sales, and Delivery.

10. Enjoy Residual Income.

11. Do What You Love To Do.

12. Keep Business Small and Simple.

13. Track the Bottom Line Easily.

14. Receive Immediate Feedback on Tests and Changes.

15. Use Speed to Full Advantage.

16. Live Anywhere in the World.

17. Work Outside of Time and Space.

18. Give Value to Billions.

19. Use Automated Affiliate Programs.

20. Sell in a Massively Expanding Market.

21. Enjoy Being Home.

22. Pursue Unlimited Opportunities.

23. Meet New People and Learn New Ideas.

How to Maximize the Benefits of an Internet Business

The Cyborg Marketing principles are applicable to both online and offline business. Savvy marketers used the techniques thousands of years ago.

However, because of the automation of the internet sales process, and the automatic cues to action, the techniques lend themselves well to internet marketing.

Most of you purchasing this book will already be involved in internet marketing, or at least convinced that internet sales are the way to go. You will still benefit from the following advantages because you can learn to maximize the possible benefits of an internet business.

There are people who own an internet business, yet are a slave to it, not knowing how to manifest freedom instead of “the daily grind”. It’s a mind set, and you have to really feel you are worth it!

You have to learn how to enjoy the benefits of an online business.

1. Enjoy Unlimited Freedom

An internet business truly can, if you are wise, give you whatever freedom you wish to have. I’ll explore several avenues that freedom can take, in choosing your own schedule, priorities, clothing, etc. It really is wonderful.

Yet it has taken effort, focus, and energy to get my business where it is right now, and there is much more to come.

One of the wisest pieces of advice I heard when starting out was “Work on the business, not in the business” and I have made that a primary focus!

2. Collect Unlimited Income


No matter how much you make while working for someone else, there is still a limit. You still trade time for money and I refuse to live in that model anymore.

I think it was Matt Furey who said, “There is no income ceiling in cyberspace”. I really thought about that and it’s true!

You provide valuable products to people, and they give you money in return, and with automation, you can reach billions of people if you desire.

There is no one to say that you can’t sell an item for a certain amount, or that you can only sell a certain number of items. You decide what to sell, what to charge, and how much you make.

I just passed the 100,000,000 mark for people who have searched for my keywords and seen my small Google ads. Out of those, 350,000 have gone to my sites. These are still small numbers in the internet world, I’m just getting started.

Note – You do have to have a valuable product. Some people don’t seem to realize that any money one person makes has to be given freely by someone else.

The only way that people are going to pull out their credit card and give you money is if you give them something of greater value in return. You gave me a certain number of dollars for this book, and I’m giving you a much greater value than what you gave me.

With these cyborg principles and the checklist, you will easily make 100 times what you gave me! Remember to have a valuable product to give other people. I prefer to sell packaged useful information in the form of ebooks.

3. Market World Wide to Billions of People


It’s really fun to have the world as a market. The people in my little town hardly know what I do. A few in town have purchased, but I’m not limited to selling locally. I wouldn’t care if no one in my state purchased my books, I have the entire world full of people, and more and more are getting on the internet every day!

Most offline businesses are limited to the local population for sales. A restaurant or mall or grocery store has to have enough people living nearby to support it. With an internet business, you don’t have to be concerned about that. You literally have billions of people to market to.

Note – You do have to learn how to market to these people. They won’t come beating your door down without marketing.

I see many online businesses start, and they wonder why they aren’t making more sales. I ask them how many people are visiting their sites, and they don’t know!

You have to know! That’s part of an internet business.

Internet sales are predicted to be $229 Billion by 2008. In 2004 it was only $95 Billion. What a time to start! Thousands and thousands of people are learning the internet for the first time every single day.

For a while I only marketed in the United States . That was a mistake. Now I market in every country in the world. It’s true that people in other countries do not purchase at the same conversion rate as people in the United States but I still make a profit.

It’s fun to see the countries where I sell books. Some of the countries I haven’t even heard of. My boys and I are getting a geography lesson through my business. When I sell in a new country, I have my boys guess where, and the closest one gets a prize. Have you heard of Saint Kitts and Nevis ? Yes, it’s a country.

4. Tap Any Market You Wish – Even Specialty Markets

With internet marketing you can tap specialty markets that add up to thousands of people, even if there may be only a few people in each city.

My raw foods book is a good example of this. There are a handful of people living around me interested in raw food, but I could never operate a business catering to them.

With the internet, I can tap directly into the worldwide raw foods market through the search engines. In the last seven days, I’ve had 523,759 people look up raw food and raw food related terms, and 2,428 of those have clicked onto my Aloha Joy Raw Foods Site.

What is your interest? Hockey, wilderness running, tomato gardening, teaching your parrot to talk, breatharianism, zen, waterfalls, orchids, landscaping with rocks, astrology, mind power, space, or what? No matter what you are into – no matter how specialized an interest, with the internet you can tap directly into that market to associate with these people, learn from them, and find out what they want.

Of course you also sell them something if you happen to be a cyborg marketer! It’s OK, you sell them what they want, and they freely give you the money.

There are easy internet tools to determine the extent of any specialty market you may be interested in. It’s beyond the scope of this book to explore these, but know that they are easily available if you need to check out exactly how many people are searching for information on (for example) fly fishing, or landscaping with seashells.

As of this writing, the following address takes you straight to overture’s search term tool, and gives you the number of people who searched on a given term in the previous month.

http://inventory.overture.com/d/searchinventory/suggestion/

Don’t be intimidated if there are already products available in the market you wish to tap. That’s a good sign. People must be buying the products, so there is money to be made. Research the top items and make sure that your offering is better, more valuable, and more unique. With the principles in this book, you can easily beat the competition.

When I wrote my potty training book, I knew there were other potty training ebooks already out there. No matter. I wrote about my method, and with a good ad it sells consistently month after month.

5. Work Flexible Hours

An online business allows you to work whenever you want. All the websites are still open whenever you want to do business!

While I was still building my business and had a full time job, I worked early in the morning. I got up at 4:30 for a month, then 4:20 for a month, then 4:10, then 4:00 and kept going earlier and earlier (ten minutes earlier each month), acclimatizing my body to the early hours. I’d work on the business for a few hours, and then go to work all day.

I made it all the way until I was getting up at 2:00 in the morning, which I needed to do to get the business going while also working a day job. But it was harder on my body than I supposed, and a few weeks after I left my day job I stopped getting up so early. Now I get up at 5:50 everyday.

The flexible hours also includes the weekly schedule. I can take a day or a week off whenever I want to. I take my boys on hikes, and on “dates”. I already mentioned our Hawaii trip, and in a couple more weeks I have another week long trip planned.

I used to try and write everyday, but now I clear one day each week and write all day, not even touching email or answering the phone on that day. That’s today – It’s 4:43 right now in the afternoon and I’ve been writing all day!

6. Start Your Business on a Small Budget

An internet marketing business, especially if you sell information, is one that you can start with an extremely low budget. Talk about starting on a shoestring – when I started I didn’t even have a working computer! I’ve had several computer and monitor upgrades since then.

I didn’t have DSL either, and didn’t even know what it was. It was dial up connection, slow slow slow! But that was what it took to start, hard work and determination and vision, but not a lot of start up costs.

You need a computer, and an internet connection. Some form of web designer is helpful (I use FrontPage) but there are free ones available. You can start selling other people’s products as an affiliate without even a website. You can use Google Adwords to send people directly to other’s sales pages, and get paid through Clickbank for your referrals.

As you begin to make money, you can invest in web domains, website graphics, how to ebooks, online tools, and so forth. These tools are useful, but it really doesn’t take much to start.

7. Operate With Low Overhead

Even once your business gets going, the operating costs are minimal. For my business, the marketing costs are substantial, but I always make more than I spend, so the profit is the only thing that matters. I’d like to spend much more on marketing because the more I spend the more I make!

This is true as long as I continue to market to a targeted audience. When my keywords get more general and I stray from my targeted population then my conversion ratio does drop somewhat.

I’ve learned from other internet marketers to buy quality products – they will pay off in the long run. You can get cheap web hosting but if your website goes down it will cost you. I use Ipowerweb for my hosting and they have been very reliable. It takes a little time to get phone support but that’s my only complaint. My sites are always up.

8. Compete with the Big Businesses

Selling on the internet, nobody knows how big your business actually is. You can put up a nice looking sales page as quick as you want and compete with billion dollar companies.

The internet is a great equalizer. The “big dogs” can’t form a monopoly and run anyone out of business! Web-based businesses are excellent for beginners, and for any small entrepreneurs.

9. Automate Marketing, Sales, and Delivery

Just getting back from an eight day Hawaii vacation a week ago, I really appreciate this aspect of web businesses. I did pay someone to keep up on my business email so all the customers were satisfied, but it didn’t take him very long each day.

In an internet business, nearly everything can be automated. Follow up newsletters, support emails, and even product delivery, can be automated.

If I wake up one day and decide not to work, my business still operates on autopilot! In fact, if a bomb destroyed my entire town, my business would continue to make money day after day. Assuming I was out of town and survived the bomb, I merely have to find another computer and find out how much money I made.

There are times that I’ve actually been amazed at how much of my business is automated. I try and do at least one task each day that increases my efficiency forever! These daily tasks aimed at simplicity, organization, and automation all add up to FREE TIME and the PEACE that we all really want.

10. Enjoy Residual Income

This advantage to internet businesses is related to automation (above) but different enough to deserve special mention.

There are certain offline businesses that also enjoy residual income. Not surprisingly, wealthy people tend to be into these types of businesses. Whenever you can do the work once, and get paid on that work forever, this is residual income.

Authors get residual income. They write a book, and get paid for years and years every time someone purchases a copy. Some types of insurance salesman receive residual income.

The real estate industry is based on residual income. This is the source of the term, “income producing property”. Once you go to the work of obtaining the land and building on it, you can obtain rental money forever!

Residual income is especially enjoyable when you sell information products because they cost nothing to deliver. You do the work once, like the author of any other book, but get paid for each sale.

Some of my ebooks generate about $500 per month, and some make almost $4000 per month profit. It takes some work to write a book, and a great ad, and order a virtual cover, and set up a payment processing account, and load it all into a website.

I’m doing all these things right now for this book. I just ordered my new web domain and hosting plan.

Then you have to get traffic to the site, and that takes some work also.

But once that’s all done, it’s done, and I don’t have to do it again. I do spend some time on marketing, and on customer follow up, but the time is very small compared to the money I’m making. And, you can always delegate these follow up tasks if you want, to leave you time for product creation. It all depends on how big you want your business to get, and what you enjoy doing!

11. Do What You Love To Do

There are two ways in which an internet business allows you to do what you love!

The first was hinted at above in number ten. You can choose what aspects of the business you want to do yourself, and which to hire others to do. If you love marketing, you can become a true expert and immerse yourself in that aspect of the business.

You can even hire others to create the products for you, or merely sell other people’s products to start with.

If you really love customer support and fielding questions, then you can spend your time there, and delegate the marketing to some high school computer whiz.

Or maybe, like me, you love creating your own products to sell! I do sell other people’s products, but I absolutely love creating and selling my own writings. Selling my own books gives me satisfaction that I don’t get from selling other people’s material.

I love researching a subject in detail, becoming an expert, and then organizing that material in a readable and useful way for others. So I delegate or simplify other areas of the business so I have the energy to do what I love!

The second way in which an internet business allows you to do what you love is that you can choose any specialized market that interests you and build a business around it.

If your interest in alternative energy products, you can build a business easily around that interest. There are loads of products to refer people to.

Maybe your interest is martial arts, or travel, or literature? Doing what you love gives a positive enthusiastic energy to your work that your customers feel and love! This energy attracts customers like a magnet.

I encourage all of you to do what you love. Get the book “Do What You Love, The Money Will Follow”. It’s more than a book on business, it’s a book on spiritual growth and psychology.

12. Keep Business Small and Simple

You can stay a one person business if you desire. If you like to keep things simple, then you can just do everything yourself and not hire any employees. Employees can be a great benefit but they do sometimes pull away some of your precious energy and focus if you aren’t careful.

Many internet marketers prefer to keep the business small. When they do need help, they often get family members to work in the business and create a family business. There are others who hire professional staff and decide to grow as big as they can. It all depends on what you prefer.

13. Track the Bottom Line Easily


With everything being automated, it’s so easy to track and measure progress in visitors, total sales, and profits. You can get programs to calculate percentages and trends for you, or you can just collect the numbers daily, weekly, or monthly, and evaluate the numbers on paper.

For each website I have, I can easily know precisely how many visitors I have each day, and how many sales I get. I track some items of information daily, but most on a monthly basis. I figure the conversion rates of each ad, and the cost per sale.

Always focus on the bottom line! I use this information to decide where to spend my time and energy. If you aren’t making decisions based on what the numbers say, then you aren’t taking advantage of your internet business.

Online businesses lend themselves to easy tracking of numbers

14. Receive Immediate Feedback on Tests and Changes

Being able to get results almost instantly from your marketing efforts is a huge advantage. When advertisers work with radio, TV, or billboards, they don’t know the exact number of people they influence. It’s a lot of guesswork. They devise ways of learning all they can about the results, but it’s never as exact as internet feedback.

If I try a new web subscription form for my newsletter, I can know exactly how many visitors saw the form, and how many signed up. I know whether the subscription rate went up or down.

When I start a new Google ad, I can tell how it’s doing in just one day. Many marketing services, like Google, allow you to test two or more ads against each other and they tell you the exact percentage of customers is attracted by each ad. Then you delete the ad receiving fewer visitors, and write a new one to try and beat the better one!

I have one potty training ad on Google that I haven’t been able to beat yet, though I’ve tried many times! No ad gets as many clicks as that one, so now I just “let it run”.

15. Use Speed to Full Advantage

The internet works with speed not only in feedback, but in all aspects of your business.

If you get a wild idea about a web page you want to put up, you can have it up in minutes. If you want to raise your price, or advertise a special offer, you can have it “live” almost immediately. The speed of web servers now is fantastic.

Whenever I make a change on one of my pages, I always go immediately to the web and look up the page I just changed, just to make sure all the changes look right.

Hint – I recommend this practice, I catch many typos or other errors. Once I published my entire site advertising my raw foods book to my other website that was supposed to be my I Create Reality book.

As I look up these pages, I’m going to the page not as the publisher, but just as anyone else in the world would see the page. The changes are always immediately there, as fast as I can look up the page after making the changes!

When I start a new marketing campaign with Google, my ads are shown within minutes after I write them.

Even the process of getting a new ebook online, while taking many steps, can be done very quickly. I just listened to an interview with Marc Joyner and Joe Vitale, and Joe said that “money likes speed”.

Money just seems to flow to a business or project when speed is used, and the internet is the speediest business tool around. Personally, I don’t think it’s speed itself that attracts the money, but it’s the energy, enthusiasm, and action that most often go with the speed!

16. Live Anywhere in the World


I want to move to a warmer climate soon. It’s wonderful being able to entertain all possibilities. I know some people on the remote Hawaiian island of Molokai , and they said it was a great place to live, if you can bring your own livelihood with you.

With an internet business, you can take your livelihood anywhere you want! If I want to move to Molokai or anywhere else in Hawaii , I don’t have to be concerned with how near I am to a city. If I want to move up into a remote cabin in the woods then I can do that also.

All you need is an internet connection and you can operate your business from any spot in the world. Many people would like to move to a different climate, or to the country, but are unable to do so because of needing a job.

Your online business allows you to take your job with you because the business literally exists outside of time and space!

17. Work Outside of Time and Space

Who owns the internet? Nobody!

Where is the internet? All over and nowhere.

When is the internet? Right now, and all the time.

The web works outside of time and space, which gives some intriguing advantages.

I’ve developed a lot of friendships with other internet marketers, and I’ve noticed something I find remarkable. Nearly all of them accept progressive notions of time and space, and are “into” philosophy, manifesting, laws of attraction, unity of the cosmos, etc.

There is a reason for this. People who have very rigid and concrete ideas of time and space have trouble comprehending the internet! It just blows their mind because the web exists outside of time and space.

Either one can come first. If you already understand the quantum ideas that time and space are merely illusions and that everything is connected at a fundamental level, then you will accept the web and be comfortable with it. Or it can work the other way around, with knowledge of the web coming first.

So, once people start getting into internet work, the web itself seems to move them into the ideas of universal oneness and time being an illusion. Internet marketers literally work outside of time and space and this thinking affects other areas of their life in a positive way.

All technology is built upon an underlying reality. The web could not “connect everyone instantly” if we were not already connected.

We internet marketers tend to take it for granted that thoughts are things, we create our own reality, we can send energy anywhere, the universe is infinitely abundant, and our imaginations and intentions are powerful.

These are incredible ideas that contribute to the success, happiness, and wealth of anyone who holds them!

18. Give Value to Billions

I’ve always wanted to influence millions of people, and this has now been upgraded to billions. If I saw a book that sold “3 million copies” I was impressed and desired to emulate this success. Helping people learn and grow and see new ideas is fun.

With the internet, I’ve now upgraded my goal to billions instead of millions because I know it’s possible! I still remember the day when I looked at my Google statistics and realized that I would contact and influence a billion people. As I mentioned, over 100 million people have seen my small ads so a billion is very reachable.

The numbers of people who have actually visited my websites is much smaller, but will still reach a million shortly. And the number of people actually purchasing my products or signing up for my newsletter is smaller still, yet still growing day by day. Some people I will influence greatly, and some people to a lesser extent, but it’s all fun for me.

Most people really want to help others, and with an internet business there is no limit to the number you help. I’ve been a counselor for years and worked with people one on one and in group settings. I enjoy it, but I still only influence hundreds in that way. With my online business I can give increased life to many more!

19. Use Automated Affiliate Programs

Referral programs have been around for centuries, but never to the extent that they are used now! This is because of the easy tracking available on the internet.

When I was just starting out in business, I tried being an affiliate for one product that still doesn’t have an automated (internet) tracking link. In other words, when someone orders over the phone, they are “supposed to” use my referral code and that’s how I get credit. I never got a check.

Even though this product is a super product and I absolutely love it, and even though I’ve actually influenced people to buy it, no one remembers to use the “referral code”. That’s just ridiculous! In this age, there is no excuse for not having a quick link I can send people to that tracks my referral.

Thankfully, there are thousands of companies who know better. I remember when I got my first monthly check for over $1000 from one affiliate program! I was actually surprised that I sold that many – averaging more than one sale per day.

It was even more fun knowing I could keep selling that many each month. All I did was recommend a great product that I believed in to my subscribers, and the company did all the marketing, sales, and delivery of the product.

I prefer “downloadable” products to “shippable” products myself, but when someone else handles the shipping then I don’t really care. So as an affiliate for other people’s products, I sell both digital items and “hard copies” of books, tapes, CDs, or whatever.

Pick a few good products and promote them well. Then expand slowly as you desire. I only have four or five products that I really spend my energy on, and a few ebooks that I really find worthwhile.

Remember to use an automated affiliate program for your own products also. It’s fun to see other websites and other people’s ads working to sell your product! I love Clickbank because of the simplicity of the affiliate program but there are many others available.

20. Sell in a Massively Expanding Market

Not only is the internet market a big market, but it’s expanding every day. I can’t think of another market that is predictably growing so quickly. Each day there are thousands of people who try the “internet” for the first time.

I still remember the first time I heard of the internet, and the first time I tried it. It was a “new animal”, and a bit overwhelming and scary to me actually. I was the last of the adults in my family to get an email address, but soon I was trying to build websites.

There are still millions and millions who don’t touch the internet, but they are dying off and the younger generation is growing up already knowing how to use it for research, information, and purchases!

I know from my own business that a few are still shy to use their credit card online, but these are rare. More and more people know what ebooks are. More and more people use the internet to find information on any subject. And, more and more people are using the internet for purchases!

I buy almost everything online, and I love it. With the reviews available on any product, I can actually learn more by shopping online than by going into a store. I generally like to get lots of information before a purchase, and my latest research has been into hot tubs and backpacks. I was spoiled by our nice hot tub in Hawaii and now I think I need one in my own backyard.

The point here is that even for people who regularly use the internet for other purposes, more and more are becoming online shoppers.

21. Enjoy Being Home

It’s possible to work from home, yet still not enjoy it. If you are going to be home, then you may as well take advantage of all the benefits.

My feet are bare right now, and as far as I can see today, I’m not going to put on any socks or shoes. My toes are literally shaped differently because of being pressed together into my shoes for so many years. Now they have a chance to relax and resume their ideal shape.

I can wear jeans and a t-shirt every single day, which is what I prefer. You can wear whatever you want! No more ties for me.

They say it’s a man’s world out there, but what a way to start the day – by tying a little noose around your neck! I’m so glad to be done with that.

My three year old son just came down to me to get some comfort and he is on my lap right now as I type these words. I have four boys and they come visit me here and there to ask questions or show me something. This is a tremendous benefit to being home, and more available to my family.

When I take breaks, I can take a boy for a walk, or take all of them to the post office or the bank or the store.

I get to be with my family for all three meals, everyday. The amount of interaction with my loved ones is higher being at home full time!

Also, I can eat whenever I want, and eat whatever I want. At my old job, I often had a schedule to keep, and sometimes couldn’t eat when I wanted. I took my lunch to work, but I took what was easily transported and stored, when I really wanted a salad or a freshly made smoothie.

My wife is a midwife, and when she gets called to a birth, I’m here to tend the boys. Remember to enjoy being home.

There can be challenges to being home, of course. You can get too many interruptions from the kids, or you can become unfocused if you take too many breaks for tending, errands, and such.

My office is not closed in, just part of a huge room in the basement, and I wear silencer headphones while working most of the day to shut out the household noise.

22. Pursue Unlimited Opportunities

At the very first, you have to pursue your own opportunities. But once you have some products for sale and your own web presence, and traffic coming your way, opportunities come to you.

In fact, I get so many offers and opportunities that I can simply choose the best and say “no thanks” to the rest. This is what I have to do, for I get ten times more opportunities than I can possibly follow through on. I have to pass up some pretty good ones in order to use my energy for the very best ones.

Evaluate each “opportunity” in terms of the focus, energy, and attention it will require from you. Your attention is your most valuable commodity – spend it wisely.

23. Meet New People and Learn New Ideas

Once you start selling products on the web, all kinds of people write you and ask about anything under the sun. Most are super friendly, thanking you for your time, and sharing great ideas.

I’ve met people from dozens and dozens of countries. No matter where I travel to, I can meet people who have purchased my books and want to get together and talk. On my recent trip to Hawaii I got together with four wonderful people and talked about creating our own reality, business endeavors, energy work, and Hawaii !

Even though much of your work is online, your real business is people. Take the energy to get to know some of them. Every once in a while you will meet one that becomes a long term friend or a long term business associate (and friend).

You do have to be careful because you could spend all your time answering emails if you don’t find ways to prioritize your tasks and keep up the other internet work also.

I like making new contacts here and there but I will not allow all my energy to be used up with email. I check my email accounts only once per day, and sometimes skip a day on Sundays, holidays, vacation days, or writing days.

Customers and subscribers send me half written books, manuscripts, websites, stories, and more. Some are excellent and I pass them on (with permission) or refer others to the websites.

Some ask critical questions that help me think in new ways. Others ask for my input on tasks they are working on. You have to judge for yourself how much of this type of work your business can allow, and how much you enjoy it.

Well, that’s it – the fantastic advantages of an internet business.

If you are interested in your own internet business, then check out the tools and tips in the full book, available below. There's never a better time to start than right now!

This article is excerpted from the ebook "I Create Cash – Cyborg Selling: How to Create Unlimited Income Using Automatic Cues to Action." Learn more at I Create Cash.

____________________

Christopher Westra is the author of "I Create Reality - Beyond Visualization" How You Can Use Holographic Creation to Manifest Your Desires!

You can also get the book - "Realms of Joy - Time of Light" How You Can Master Holographic Time to Gain Extreme Wealth and Peace!

Why are some people able to Manifest all their desires?
Click Here Now==>http://ICreateReality.com

How can living in Holographic Time improve your life?
Click Here Now==>Realms of Joy - Time of Light

Sunday, January 22, 2006

Power of Why--How a Three Letter Word Can Change Your Life

WHY Most People Will Never Get What They Want; How A Three Letter Word Can Change Your Life Forever and Force You to Succeed… By Kacper M. Postawski, Co-Founder, PowerfulSleep.com

Click here for a PDF version of this report

This powerful report is brought to you by PowerfulSleep.com, where you’ll learn how to supercharge your sleep system to sleep less, and have more time and energy in your life.

My friend, I’ve read and listened to more self help material in my life than I can remember, and if I were to be on my dying bed right now with only one thing to share with you from everything I’ve ever learned it would be this one concept: the power of “why.”

With it you can move mountains in your life and accomplish anything you set your heart on.

Without it, even if I were to send you the most powerful information on the face of the planet on changing your life it would be completely useless (unless you need a paper-weight).

The answer is simple:

Most people will NEVER get what they want in their lives because they don’t know “WHY” they want it!

The most impacting concept that has changed my life has been the “WHY” concept.

The world’s most popular peak performance and achievement coach Tony Robbins (TonyRobbins.com) has popularized this concept to a huge extent in his audios, seminars and books. It’s been written about in hundreds of books for the last decade and has shaped thousands of people’s lives from stagnation, unhappiness and procrastination into blissful lives of power, joy, and accomplishment.

From the time I first grasped this concept about a year ago my life has been transformed at a rate I stopped keeping track of– which is why I want to share this concept with you today.

Seeing how we are already on the topic of creating more energy in your life, and super-charging your sleep system; I would be doing you a disservice if I didn’t tell you about this dirty little secret: Most people who set out to make a change or improvement in their lives never do so because they do not understand the power of “WHY.”

Do you remember a time in your life where you set a goal for yourself that you were extremely excited about? Perhaps you even got to the point of taking some action towards that goal!

But for some reason your drive, ambition, and energy withered away only to leave you looking back at that goal weeks later feeling like a failure?

I can remember a lot of times like that in my own life. I’m sure you can too, because as human beings we all go through this natural process.

Thousands of people everyday make “decisions” on changing BIG parts of their lives

These decisions could be:

• Deciding to quit smoking.
• Setting a goal to get a better job.
• Starting a business.
• Deciding to get out of a bad relationship.
• Committing yourself to creating more health and energy in your life.

Yet most people’s decisions last only for a couple days or hours, leaving them right back where they started, feeling miserable after they’ve been seduced right back to the low quality of life they wanted to leave. When every commitment in your life turns into another unfulfilled “new year’s resolution”, you know you need a better strategy!

My friend, I submit to you that if you’ve ever found yourself in a situation in your life where you’ve decide to make a HUGE change for the better, but that change never occurred, once you grasp the concept I share with you today you will be UNSTOPPABLE.

I can guarantee you that all your major “successes” in life had this one thing in common: The Power of “WHY”

There is a secret mechanism behind your own human motivation that you need to see if you haven’t already: Most people’s decisions have two sides to them.

When we achieve something in our lives that we’ve strived to get, and someone asks us “how” we did it we often explain ourselves by saying something like… “Well – I just REALLY wanted it and was DETERMINED to get it, so I did it.”

But what happens inside you that makes you “REALLY” want something to the point that you’re “DETERMINED” to get it no matter what?

Whenever we make a decision, two elements are present:

1. The decision at hand. Example: “I’m going to lose 20 pounds this month.”

2. The reason WHY you want #1 and the emotional pressure of that “WHY.”

Here’s the secret:

Whenever you make a decision, a commitment, or a goal, the single most important thing which determines whether you will SUCCEED or not is if you’ve created a BIG enough REASON for yourself to succeed.

This is what I mean by the power of WHY?”

Whenever you set out to succeed at something, first ask yourself: “WHY is this really important to me? WHY MUST I have it?”

Once you ask this question you absolutely MUST come up with a powerful enough reason or a series of reasons which will turn your soul on fire and give you the drive necessary for you to follow through with your decision until the end, and make it IMPOSSIBLE for you to sit around and procrastinate.

I guarantee you that if you currently have some things you’ve wanted in your life for a long time but they’re still not there it’s because you haven’t taken the right action, or the right amount of consistent action in your life to get that. And the main reason you haven’t taken the action is because you haven’t given yourself a powerful enough REASON that drives you emotionally at full strength towards that goal!

Let’s quickly look at some examples of really poor decisions:

Example #1)

When most people decide they want to lose weight or do something for their body, their decision is usually one sided without even being consciously aware of the “WHY.”

Decision: “I’m going to lose 40 lbs.”

Reason: “Because I want to look thin, lean and attractive.”

That reason is nice, but it’s simply not emotionally driving enough to push your limits to the point where you stay absolutely committed to your goal until you achieve the desired result in your life.

This is why most people’s “new year’s resolutions” hardly ever get accomplished, because they are simple blatant decisions with little emotional value.

If you want to GUARANTEE your success you have to stack your reasons to a point of emotional overwhelm where there is NO ROOM for failure:

Decision: “I’m going to lose 40 lbs!”

Reason:

• Because I deserve to have a body I am proud of.
• Because I deserve to be lively, vital, and HAPPY.
• I deserve to feel attractive and I’m SICK and TIRED of living my life like this, it’s my body and I will not stand for it being this way anymore.
• I’m sick and tired of being called names and stared at by other people when I go out in public.
• I deserve to be lively, vital, and HAPPY. To feel attractive and sexy like I’m suppose to.

This sounds so simple but it’s extremely powerful. Most people don’t do it because they’re afraid of being honest with themselves.

Let’s look at another example:

Example #2)

Decision: “I’m going to create a business that will generate $20,000 in net income per month.”

Reason: “I need more money.”

To most people the idea of making more money is always very exciting in the beginning, but very few people ever do ANYTHING to improve their financial situation, because they’re comfortable at where they are. Even when they start a new business or any kind of promising venture, they give up too early or never even start fully because they haven’t harnessed the power of “WHY”.

Remember, if you truly want something you not only have to know WHAT you want, but WHY you want it.

Do you think you would give up on your goal to create a financially lucrative business if you reminded yourself WHY you wanted it with reasons like these?...

Reason:

• I’m absolutely sick and tired of living an average life and I will not stand for this bullshit anymore – I’m going to be financially free no matter what it takes!

• My family deserves the best and I hate to watch them struggle with the income they have now.

• My family deserves a bigger home to live like they’re supposed to.

• Because I will not idly stand by and watch my life and my dreams simply pass me by.

• I’m not helping ANYONE by being in this financial situation, and I absolutely loath this, this HAS to change.

Yes, most of the time when we make a decision to make a powerful change in our lives we start feeling an overwhelming desire and drive for that change, but most of the time it doesn’t last simply because we forget WHY we wanted what we set out to get in the first place!

The most incredible service you could do for yourself is to clearly define WHY you want something and keep reminding yourself of that every single day.

Without having a powerful enough “WHY” reason for doing something, chances are your motivation will fade before you accomplish what you set out to do.

My friend, I don’t know what unique situation in life you’re in, but I guarantee that when you follow the three steps below for ANY goal you want to achieve currently, or perhaps something you’re ALREDY on a mission to achieve, your results will skyrocket!

Step 1: Make a Decision

Decide on the result you want to achieve. Is it creating money? Making a change in your body? Making a change in your relationships? What is the CRYSTAL CLEAR result you want to achieve? Be specific.

Step 2: Find Out WHY You Want It!


Ask yourself these questions:

“Why is it absolutely IMPERATIVE that I MUST have this in my life?

“What will my life look like if I don’t have this in my life?”

“Are there any other people around me that will be affected by this decision? How much do I care about them? How will they suffer if I don’t do this?”

“What is the most painful thing about not having this in my life?”

“What is the most incredible and inspiring thing about this decision?”

“What will my life look like when I’ve created this change?”

You MUST figure out WHY you want what you’ve decided to do. If you can’t create enough reasons that are truly empowering, and if you don’t find that the reasons make you tingle inside with emotion and drive, then you most likely don’t REALLY want what you’ve set out to get, or you haven’t looked deep enough inside you for those reasons.

Step 3: Use the Power of “Why” Every Day


• Write your powerful “WHY” reasons on a piece of paper and stick that piece of paper somewhere where you can see it every day. Remind yourself of the REASONS you want what you’ve set out to get every single day.

• Spend at least 10 minutes a day feeling the powerful emotions you’ve written down as your “WHY” reasons.

• Visualize and feel how important it is for you to do this, and
why you won’t settle for anything less.

“Human beings are capable of incredible things. If we have a big enough REASON to do something, we’ll go to the greatest lengths to get it.” - Tony Robbins

I hope you’ve found this information extremely helpful to you, as I have enjoyed sharing it with you. Remember, information is powerful, but only information put into action makes a difference!

As I’ve said before, most people won’t make a change in their lives until they tap into the proper mechanics of human motivation. Knowing this I seek to not only provide you with powerful INFORMATION, but the MOTIVATION to put it into action and make a change in your life.

So if you decide to grab the Powerful Sleep system, I urge you to consider first and foremost: “WHY” it’s important to you to create an abundance of energy in your life?”

Why is it important for you to super-charge your sleep system so you can sleep less and have more energy than when you slept longer?

Does it mean something to you alone, or will other people’s lives be affected when you make that change in your life?

How will your life look when you’ve created that change in your life?

Only once you find the big enough “WHY” to make a change in your life, then the information you posses becomes truly Powerful.

Your devoted friend,

Kacper M. Postawski
Co-Founder, PowerfulSleep.com

P.S. Do you have your copy of the Powerful Sleep system yet? Grab it today and start to revolutionize your life by super-charging your energy levels and getting more out of your sleep than you ever thought possible. Grab it here: PowerfulSleep.com

Saturday, January 21, 2006

Corporate Internet Policy: Successfully Implemented, How It Could Save Your Organization Hundreds of Thousands, If Not Millions of Dollars

How A Successfully Implemented Corporate Internet Policy Could Save Your Organization Hundreds of Thousands, If Not Millions of Dollars
by Michael Green

It is often said the Internet was one of the greatest technological innovations of the twentieth century. However, if not managed appropriately, the Internet’s very strengths can be used by employees in ways which can lead to devastating effects for organizations, often having a detrimental impact on the firm’s bottom line.

The 2002 Computer Securities Institute/FBI Computer Crime and Security Survey found 78% of employers reported staff abusing email and the Internet systems at work. This article explores the key risks arising from inappropriate Internet use and how an effectively implemented Corporate Internet Policy can minimize risk.

LOSS OF PRODUCTIVITY.

The most common misuse of the Internet in the workplace is non-work related surfing. Unlike taking an extended lunch break where one’s physical absence is observed, surfing the Internet often goes unnoticed by colleagues.

The temptation for staff to surf for personal ends is rife throughout the workplace. Numerous surveys conclude a significant proportion of work time is lost to personal use of the Internet. IDC Research estimates 30% to 40% of employees’ Internet activity is not business related and costs organizations millions of dollars in lost
productivity.

These statistics are staggering. Employers would never dream of allowing staff to take 2 days paid holiday each and every working week. However, they are effectively doing just that by enabling staff unfettered access to the Internet. This productivity loss is also a major contributory factor to most of the other risks and so needs to be tackled head on.

LEGAL LIABILITY.

Employers are obligated to protect their staff from inappropriate behavior of a racist, sexual or offensive nature. This includes employees use of the Internet. The downloading of such material, whether intentionally or otherwise, exposes the organization to
legal risks. Businessweek.com estimates 70% of Internet porn traffic occurs between 9am and 5pm. Even if not forwarded, staff accessing such inappropriate information/images on their PC could be accused of causing harassment.

Should employers not have an effective Corporate Internet Policy and disciplinary guidelines designed to prevent such activities, other employees may have recourse to the courts, potentially resulting in significant damages being awarded to claimants. Some 27% of Fortune 500 companies have faced harassment claims.

Additionally, employees need to ensure when downloading of files – images, documents, software, data, music, video etc. – that they are not subject to intellectual property rights. Infringement can also lead to costly settlements should action be taken.

BREACH OF CONFIDENTIALITY.

What is often forgotten is that confidentiality breaches most often stem from within. The Internet offers numerous ways to disseminate information, often without trace. Internet-based email systems, instant messaging services, chat rooms, bulletin boards are just some of the methods staff can use to funnel confidential
information.

Should such information be passed into others’ hands, it could cause significant damage, potentially resulting in revenue loss. Staff must be explicitly informed on what basis they are permitted to use such tools, and monitoring and enforcement tools must be implemented to support this.

DAMAGE TO REPUTATION.

The publishing of inappropriate material on a chat room, or bulletin board using a company email address can lead to the organization’s reputation being tarnished from unwanted publicity. 10 Downing Street were famously subjected to adverse publicity when it sacked 3 workers for downloading pornographic images. In a
commercial environment such adverse publicity can have financial consequences if clients take their custom elsewhere.

DAMAGE TO IT SYSTEMS AND ELECTRONIC DOCUMENTS.


Viruses can be introduced to a corporate network from the Internet leading to documents being damaged and/or IT systems
needing rebuilding. This risk will always be prevalent, but the introduction of guidelines within the Corporate Internet Policy and appropriate software will reduce this risk.

INCREASING IT NETWORK TRAFFIC.

Often overlooked, personal use of the Internet can result in a significant portion of the network’s bandwidth being utilized for non-business related activities, having a detrimental impact on business related network traffic.

BENEFITS OF AN EFFECTIVE POLICY AND IMPLEMENTATION STRATEGY.

An effective Internet Policy establishes a comprehensive set of rules and guidelines to enable your organization to effectively manage these risks. It allows you to communicate the standards and behaviors expected of employees and provides a blueprint for the effective management and use of the Internet.

------------------------------------------------------------
The author has created a toolkit for organizations who need to implement a corporate internet usage policy. The package provides both a template policy and guidelines on how to implement the policy in your organization. Please obtain a copy now.

Also see "Failure to Implement a Corporate Email Policy Is Tantamount to Commercial Negligence!" by the same author.

Corporate Email Policy: Failure to Implement Is Tantamount to Commercial Negligence!

Failure to Implement a Corporate Email Policy
Is Tantamount to Commercial Negligence!

by Michael Green

It doesn’t matter whether your organization employees a single part-time worker or thousands of full-time staff, granting access to your corporate email system places your organization’s reputation and very existence at risk.

Misuse of the email system can result in direct financial penalties and/or negative publicity, both of which are likely to have long term impacts on your firm’s bottom line.

According to the 2002 Computer Securities Institute/FBI Computer Crime and Security Survey, 78% of employers reported staff abusing email and the Internet whilst at work.

SO WHAT CONSTITUTES MISUSE?

Unfortunately, there are numerous ways your company’s email system may be used inappropriately. These threats are greater due to the informal and viral nature of email communication.

BREACH OF CONFIDENTIAL INFORMATION


Email is a simple way for a disgruntled employee to disseminate confidential information which could impact competitive advantage. Such a breach could lead to the loss of an existing client or expose your business strategy, providing opportunities for a competitor to exploit this at your organization’s expense.

LEGAL LIABILITY

In most cases, employers rather than employees are held legally responsible for the content of messages transmitted via their corporate email systems. Similarly, legal action brought about as a consequence of misuse may lead to severe financial penalties imposed by a court.

8% of firms have had sexual discrimination claims from current or former employees because of inappropriate use of email or the Internet by employees. In one case, $2.2 million was paid by the Chevron Corporation to four female employees to settle a suit in which the women had claimed jokes sent via Chevron’s email system amounted to sexual harassment.

Your firm’s legal liability however, is not just limited to claims by employees. In a well known case in the United Kingdom, a leading insurance company was ordered to pay more than $675,000 to a rival insurer following the disclosure of libelous emails.

LOSS OF PRODUCTIVITY

Numerous surveys tell us that a significant proportion of email transmitted via a corporate email system is not business related.

Loss of productivity caused by staff using the corporate email system for personal use can also lead to increased IT network traffic and storage requirements, whilst also increasing the organizations vulnerability to viruses.

RISKS ARISING FROM EMAIL RECEIVED

Email risks can also arise from third parties sending unsolicited or other email to staff within the organization. If employees are not aware of how they are expected to deal with these offending emails, the risks can still be realized, sometimes to devastating effect.

EMPLOYEES OF ALL LEVELS CAN SUBJECT THE COMPANY TO RISK


Be aware, it is not always inexperienced or disgruntled employees who expose an organization to these risks. There are numerous examples of senior professionals - including CEOs and lawyers - who have damaged their company’s reputation by sending emails of an inappropriate nature which have been leaked to the media or posted on the Internet.

Neal Patterson, CEO of Cerner Corporation, was upset at his employees' level of commitment so he emailed his managers. The tone and content of the email, instead of having the desired effect just alienated staff and resulted in it being leaked to the media. Cerner's stock slipped 22 percent in just 3 days and its reputation was severely tarnished.

EDUCATION AND TRAINING

According to a recent survey conducted by the American Management Association, a staggering 52% of employers fail to educate their employees regarding the risks of electronic communication and about their own company policies.

COMMERCIAL NEGLIGENCE

Failure to draft, publish and successfully implement a corporate email policy is, given the risks, tantamount to commercial negligence. Although a successfully implemented policy will never completely eradicate the risks, it will eliminate unintentional and ignorant misuse.

BENEFITS OF AN EFFECTIVE POLICY AND IMPLEMENTATION STRATEGY

An effective Email Policy establishes a comprehensive set of rules and guidelines to enable your organization to effectively manage these risks. It allows you to communicate the standards and behaviors expected and provides a blueprint for effective management and use of email.

-----------------------------------------------------------------
The author has created a toolkit for organizations who need to implement a corporate email usage policy. The package provides both a template policy and guidelines on how to implement the policy in your organization.

Spam Filters: What you need to know!

Spam Filters: What you need to know!
By Dori Friend of e-Filtrate

As an active email marketer, correctly directing your email campaigns has never been more critical. As you are well aware, actively managing your bounces or avoiding spam filters completely is ideal. You want to ensure that the greatest number of intended recipients actually get reached with the message that they asked for!

Recently, it has been reported that Yahoo! blocks as much as 22% of email, AT&T blocks 12% and AOL, with some 30 million subscribers, blocks 18%. Marketers themselves estimate that as much as 15% of their legitimate e-mail communication (emails for which recipients have opted-in) is getting labeled as spam.

Think about it – if you sent 100,000 pieces of direct mail through the post office and 15,000 of them got thrown away by the mail carriers would you be happy? Consumers, on the other hand report that roughly one-third of desired email is not getting through to them, because it is being blocked by spam filters.

To be sure, the filters themselves are not perfect and often times they err on being "over protective." A good number of them have even become quite aggressive as of late, and the number of spam filtering options is growing as well. As many as 150 companies now offer spam filtering products.

The spam filter technology is getting "smarter" too. For example, some servers (known as challenge systems) send e-mail back to the original sender and require a reply before they forward the email onto the account holder.

The idea here is that a machine cannot reply to a request for specific information, so if the email is genuine it will be answered and then forwarded. America Online recently announced a new spam filter that can actually "learn" the preferences of each of their subscribers. This will be an interesting technology to watch.

The filtering itself can be broken down into three groups: Content based filtering, Volume based filtering and Blacklist filtering.

Content-based filters block email messages that appear to be spam because they contain words, symbols and other indicators that identify the email as potential spam. These are where "triggers" come into play. Volume-based filters are used to counter the high-volume demand from large junk mailers.

For instance, if email messages exceed a certain pre-determined limit, like messages sent per second , the email messages may be blocked or redirected to a junk mail folder.

Blacklists are lists of IP addresses that are associated with known and alleged spammers. Reportedly, there are close to 300 spam blacklists in use today by ISPs and system administrators (ouch)!

The Internet spam filters work by reviewing incoming email and "checking" the file for certain factors. Depending on what these filters find or don’t find, points are added to or taken away from a scoring system.

These filters (you may be familiar with such names as SpamAssassin, Bogofilter, and SpamProbe) look for certain patterns in your email, and assigns "spam points" depending on certain words, phrases, or even colors!

If your score is 5.0 or higher, your email subject line may be edited and "* SPAM*" appears at the start of your email, or your email is redirected to a "bulk" type of mailbox how RUDE)! The key point to remember about the numbers is this: the lesser the score the better (kind of like golf)!

If we were to categorize the two primary areas where spam filters err, they would be in the areas of "false negatives" and "false positives." A false negative is when an email that is indeed spam gets through the filter, and a false positive is when a legitimate email gets caught in the filtering system.

So, what can you, as a legitimate e-mail marketer do to ensure that your messages reach the intended recipients?

Many marketers are doing a combination of things to combat this aggressive filtering. One way is to "tailor" their messages so as to stay away from filter "triggers".

You can also go it alone, and try to avoid the spam filters, but beware, trying to outsmart the email filters is a daunting challenge There do exist some words that are generally believed to be "triggers".

Words like LIVE, PICS, PROTECT, NEWS, CREDIT, SOLUTION, FREE, MORTGAGE, WORK and INTERNET.

The best thing is to do with regard to staying away from triggers is to frame your messages so that they have the best chance of getting through these filters. Make sure that your clients confirm the fact that they have "opted-in".

Send them a confirmation e-mail to the address they specified and ask them to reply that they indeed want to receive mail from you. Once this is done, be sure to ask them to add your e-mail to their address book.

I bet that the recent "DO NOT CALL" list could easily be morphed into a "DO NOT EMAIL" nationwide list. If it does, you already have your proof with your confirmed list that your clients want to hear from you!

Another good option that is gaining ground is a called the Habeas warrant mark. This requires a license to be purchased, but it is kind of like the "Good Housekeeping Seal Of Approval" for e-mail marketers.

Habeas is forming partnerships with emailers and spam filters to establish credibility and to verify opt-in emails. SpamAssassin, for example subtracts 4 points from your score if Habeas appears in the header of your email. Spam filters are also on the lookout for emails that contain a lot of HTML and they pay close attention to the links that are in your content.

For example, if SpamAssasin "reads" that your email contains more than 50% HTML, you get socked as many as 1.78 points. Filters are also picky in regard to hyperlinks. Want to get a quick3 points added to your score? Just have a link with the IP numbers and not the domain name.

The ability to unsubscribe is also a target of spam filters. It is best to avoid using lines such as "Click here to unscubscribe" and "Use this link". Apparently, this is a tactic that many genuine junk-emailers use to give the appearance of their messages being legitimate.

The best way to do this is to this is to ask that your respondents send a separate e-mail to a separate address asking them to be removed from a list.

As for the larger Internet Service Providers, (for example, MSN, Earthlink, YAHOO!, Hotmail, and AOL), they seem to have their own personalities when it comes to Spam Filters.

Some would be considered more of a strict "gatekeeper" than others would.

MSN, in their policy, states specifically that, you (the sender or the receiver) may not use or contain invalid or forged headers or use or contain invalid or non-existent domain names. They go on to say that "if Microsoft believes that unauthorized or improper use is being made of any MSN Service, it may, without notice, take such action as it, in its sole discretion, deems appropriate, including blocking messages from a particular Internet domain, mail server or IP address." So basically, if MSN doesn’t like it – it doesn’t get through.

The Earthlink filter system has been dubbed as "too much of a challenge" by some. This ISP uses what is known as a "Challenge-Response" system. The filter device requires senders to prove they are human rather than an automated program. When a recipient gets e-mail from an unknown sender, Earthlink software automatically returns a message -- a challenge -- requiring the sender to perform a task such as filling out a form. The idea here is that a "blast" program cannot answer the challenge, so it must be spam!

Yahoo and Hotmail make use of a system by Nullifier Pro, which claims to block 99% of unwanted junk e-mail with zero false positives (yeah right)! Each incoming E-mail is analyzed for semantic identifiers of words and phrases based on the message, its attachment, subject and header.

It features automatic spam definition library, foreign spam blocking, and friends list and advanced abuse reporting, but most of the time it just ends up in a "bulk" type folder.

AOL recently added new spam filters that are being advertised as able to "grow" with each user’s preference. This particular filter "grows" or learns" by the AOL subscribers reporting spam to AOL, which then "pools" these into one big database for their online community as a whole and for the individual member individually. When AOL talks, people listen because of the large subscriber base, so this one will be one to watch. Only time will tell if this is "truth" or "advertising."

It is really still the dawn of Internet marketing. Congress may in the future pass some kind of e-mail "fees" – expect the post office to push for something like a use tax or "stamp price" for e-mails as they are loosing billions in revenue in mail that is not sent through their system.

It is still hard to beat the cost to benefit ratio of email marketing. The response rate does not have to be all that high for the mailing to be considered profitable since it really costs little more to send 20,000 emails as opposed to 100 emails.

Therefore, email marketing is and will continue to be a tremendous "bang for your buck", and a wonderful tool of choice for the professional marketer.

P.S. and as you may notice, we marketers most often don't have a choice how our autoresponder vendor choose to language there removal instructions.

Some are better then others and I wish that these folks would take notice at what is triggering the Spam Filters and write removal instructions accordingly.

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The author of this article, Dori Friend, is the developer of e-filtrate, considered the most up to date Spam Checking system on the net!

Get it now... http://www.hewp.com/php/e-filtrate.php

Saturday, December 17, 2005

Guerrilla Marketing During Tough Times

Guerrilla Marketing During Tough Times, a tactical marketing course by Jay Conrad Levinson.

This course will show you exactly how to survive during bad economic times — How to Steal Customers from Your Competitors in Tough Times.

It tells you exactly how to position your business so that you can propel to new heights that you never dreamt were possible.

Each of the 12 chapters in Guerrilla Marketing During Tough Times includes action steps that you can use, and an exercise to help you focus your energy on the areas of your business you must change.

It's real-life advice from a real marketing expert, Jay Conrad Levinson. Get 2 free chapters now ...

Top New Business 2005....Electronic Currency Exchanging



"Top New Business 2005...."

ELECTRONIC CURRENCY EXCHANGING
The Hottest Unknown Business
(Yes, Business!) On The Net


... read more

Monday, December 12, 2005

Add Streaming Video To Your Website and eMails

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Sunday, December 11, 2005

Profit pulling secrets of a Hypnotic Marketing Millionaire

Hypnotic Library -- Profit pulling secrets of a Hypnotic Marketing Millionaire, Joe Vitale.

These are the secrets you need to create marketing messages (ads, articles, sales letters, emails etc.) that force your target prospects to stand up and take your desired action ...

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Dr. Joe Vitale is a Masterful Copywriter, and is well known in
the industry as the World's first-ever, Hypnotic Writing Expert. In fact, to have Joe write you a salesletter we're talking $12,500 upfront plus royalties.

If you'd like to learn his secrets, Read on...Profit pulling secrets of a Hypnotic Marketing Millionaire

How Much is Your Sales Approach Costing You?

How Much is Your Sales Approach Costing You?

By Jeff Forte

Succeeding with any online business can be as easy or
difficult as you make it.

In any business, your approach or attitude when "drumming
up" business is essential.

Choose the wrong approach and your success will be greatly
hampered.

Many people who are approached by others are used to "hard
sells" and someone trying to convince them into buying or
participating in what they have to offer.

As a 'Net entrepreneur, try to take a big step back, and
shift your attitude to one of "I've got something great to
offer and whether you take me up on it, isn't going to make
or break me. There's plenty of people out there that want
what I have to offer."

If you can "give off" this kind of attractive vibe, when you
approach people, people will more likely "be inspired" to
act on what you have to offer.

Coming from any sense of need or lack, will only push away a
potential prospect.

Money always flows toward a feeling of security and away
from one of insecurity. People want to feel secure when they
give away a portion of their money. If you are feeling
insecure about "making the sale" you can kiss goodbye any
chance of making it.

When you are coming from an "I've got something for you"
attitude, you are naturally coming from a place of
confidence, which translates into security, stability ... or
"attractive vibes."

When you come from an approach that says, "please, will you
come buy what I have to offer because I'm "in need" of you,"
you are doing the exact opposite, and creating an unstable
feeling within you that repels potential prospects from
acting on your offer.

Your approach may not be as extreme as either of the above
or plainly noticeable to you, but there's always a subtle
underlying feeling going on, that you may not realize you
are emitting when you approach others.

No matter what business you are in, this underlying feeling
is serving to either attract new business, or to push it
away.

Get in touch with that attractive feeling, by using an "I've
got something for you" approach, and you are sending
positive feelings "ahead of you" to attract new business
partners, rather than repel them.

If someone doesn't want to act on your offering, don't waste
a minute in the old "convincing" mode, as two undesirable
byproducts will occur:

#1. You get a new customer or business partner who didn't
make a decision on his or her own terms, and thus will be
someone who can end up costing you both time and money:
I.e., Added support time or asking for a refund, etc.

#2. This person can sap your enthusiasm, and weigh you down
... thus, for the time being, slowing down the attraction of
new business, and taking away your time for other more
important things, like assisting those who are truly excited
about what you have to offer.

If someone has any doubts or reservations, in the end, you'd
really rather talk her out of the sale, than into it. And
the funny thing is, people aren't expecting to be "talked
out" of what you're offering ... it blows their concepts;
now you've got them feeling something all-together different
than they're used to feeling. And you just may be surprised
at how they "magically" act on what you have to offer with
utter enthusiasm.

When you leave the door wide open for prospects to take or
leave what you have to offer, they are much more likely to
take you up on it.

Someone once said, you've got to want to sell what you have,
less than people want to buy it from you, or something to
that effect. This attitude demonstrates the idea I've just
shared with you.

This approach can be used not just for your current business
... but in any other business, a job interview, or in
seeking a partner, just to name a few examples.

See what kind of a difference the "I've Got Something for
You" approach makes.

Jeff Forte

Copyright 2004 © Serious Comedy Publications

---------------------------------------------------------------

Jeff is the co-founder of GetMoreGreenBack.com -- a
wealth training program
, purpose of which is
to help 'Net entrepreneurs to establish a more
prosperous, unlimited mindset, and the practical
"how to's" to increasing their abundance.

Friday, December 09, 2005

22 Secrets of Superstar Coaches

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Coaches and Consultants Marketing Bootcamp

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